Umeå Institute of Design
FLEX-e-CHARGE Motion Branding
Creating a brand identity for a Danish EV charging software startup.
Motion Design
Branding
Illustration
Infographics
Visual identity
Adobe Illustrator
Design systems
Orientation
The Situation
Situation
Beginning as a summer intern, I stayed with FeC part time while in school for over a year. I was primarily responsible for producing FeC's visual identity, motion graphics, and website content.
Design Work
Examples
01 Motion design
FeC's logo animation for their website.
02 Iteration
Working with a cross-functional team, we often iterated on a design idea several times before settling on a final option.
03 Animated website hero
This eye-catching animation for the main website hero was my first design task.