DIS Copenhagen
SNM Visual Identity
A holistic visual identity for a Danish natural history museum.
Visual Design
Motion Graphics
Type Design
Logo Design
Graphic Design
Branding
Design System
At a Glance
A complete visual identity for Statens Naturhistoriske Museum, the natural history museum in Copenhagen as part of an exchange design course.
Situation
An exchange course in advanced graphic design using a real-world example. At the time, SNM was in the process of rebranding. What factors would the professional designers take into account?
Action
Understanding the history and local cultural context of SNM, hand sketching concepts, designing and animating a holistic visual identity.
Problem
Redesigning the Danish natural history museum's visual identity, complete with a design system, ad campaign mockups, and motion graphics.
Result
A visual identity guide complete with mockups
Design process
Process
References, cultural context, sketching, design.
01 What are others doing?
Taking inspiration from existing museum identities, and the Danish context in particular.
02 Hand Sketches
A peek at some early sketches, the signature arcs inspired by the new architecture of the renovated SNM botanical garden.
03 Mockups
How would this design appear in its real context?
Output
Check out some sketches of animated posters, and the full SNM brand identity below:
