Trip.com Interview Task
Trip.com
CX Design Process
To what extent can a UX refresh influence customer actions?
CX
Motion Graphics
UX/UI
Customer Journey
User Personas
Success Metrics
Design Hypotheses
Situation
A third-round interview design task for a Visual Designer role at Trip.com. The company provided the problem based on real-life situations in a short design brief for a 24 hour sprint.
Action
Spent one 24 hour sprint understanding Trip.com, getting to know the brand identity, empathising with the problem, conducting competitive analysis, sketching, designing a customer journey map with a user persona, and brainstorming metrics to measure impact.
Problem
KEY BUSINESS GOALS: Improve Revenue - Upsell the higher Flight Package rate (compared to what the user would have seen on the Meta sites - e.g. Skyscanner Increase Registration - Encourage users to register for free on Trip.com USP Awareness - Make users aware of Trip.com’s USP: 24x7 Customer Support and Flight Booking Guarantee Reduce Page Exit rate Improve Page Conversion rate.
Result
This project page may look different than others. That's because the output of this project is intertwined with the (anticipated) result. Check out what I delivered to Trip.com below.
Output
Check out the final product below!
